The design task for new Episode Radiance Outdoor Audio and Lighting System required rethinking the packaging design.

Drawing on the current brand, typography, graphics of Episode we set out to design a new style of packaging to grab the consumer and partner's attention on the shelves and instantly convey the product's story of quality and function. The biggest challenge we faced was designing high-end packaging within a budget, and building something that could be expanded beyond packaging design to marketing design.

rom concept to final box designs I was able to work through a variety of details and features with the team and stakeholders to determine how to best portrait this new product like with elegance and sophistication.